Saha, Subrata; Sarmah, S. P. - In: Asia-Pacific Journal of Operational Research (APJOR) 32 (2015) 02, pp. 1550004-1
In this paper, a revenue sharing contract is designed to coordinate a distribution channel where the demand of the product is ramp-type price and effort sensitive. It is shown that traditional revenue sharing contract does not coordinate the system. As an alternative, two new mechanisms are...