Vera, Jorge; Peredo Fuentes, Humberto; Kolbe, Diana - In: Journal of business economics and management 25 (2024) 2, pp. 377-395
Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social … personality issues in relation to luxury brands. Thus, building on a model of the effects of the value-expressive and social …-adjustive functions of luxury brands on purchase intention, this study analyzes the effects of two types of moderating variables, namely …