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Symbol
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
33
Markenführung
33
Brand image
32
Markenimage
31
Brand
26
Markenartikel
25
symbolism
24
Sound symbolism
18
Symbolism
17
Advertising effects
13
Werbewirkung
13
Brand names
8
Luxury goods
7
Luxusgüter
7
Brand symbolism
6
Branding
6
Phonetic symbolism
6
United States
6
Aesthetics
5
Aufsatzsammlung
5
Beziehungsmarketing
5
Brand name
5
Kultur
5
Perception
5
Product design
5
Produktgestaltung
5
Relationship marketing
5
Wahrnehmung
5
power
5
sound symbolism
5
Corporate culture
4
Cultural identity
4
Culture
4
Emotion
4
Gender
4
Kulturelle Identität
4
Linguistics
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English
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Elias, Norbert
1
Kilminster, Richard
1
Ross, Marc Howard
1
Vries, Ad de
1
Vries, Arthur de
1
Wagoner, Brady
1
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The collected works of Norbert Elias
1
Source
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USB Cologne (EcoSocSci)
4
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1
The symbol theory
Elias, Norbert
-
2011
Persistent link: https://www.econbiz.de/10009345975
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2
Symbolic transformation : the mind in movement through culture and society
Wagoner, Brady
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10004941515
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3
Culture and belonging in divided societies : contestation and symbolic landscapes
Ross, Marc Howard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004933054
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4
Elsevier's dictionary of symbols and imagery
Vries, Ad de
;
Vries, Arthur de
-
2004
-
2. enlarged ed. / rev. and upd. by Arthur de Vries
Persistent link: https://www.econbiz.de/10004816320
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