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Sportmarketing
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Nagel, Siegfried
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Rohlmann, Peter
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
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Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 93-114)
.
2011
Persistent link: https://www.econbiz.de/10008738199
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