Ha, Hong‐Youl; Denise John, J.; John, Joby; Kim, Nam‐Yun - In: Journal of Consumer Marketing 30 (2013) 4, pp. 355-365
Purpose – This study aims to examine the changes in expectations and attitudes toward a brand over time. Furthermore, since consumers are able to change their previous judgments with information provided by a firm or dealer, the study seeks to examine moderator effects of such new information...