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~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Conjoint measurement : methods and applications
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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2
Trademarks and their role in innovation, entrepreneurship and industrial organization
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Expanding disciplinary space : on the potential of critical marketing
1
Festschrift für Dieter Farny : zur Vollendung seines 60. Lebensjahres von seinen Schülern
1
Geo-economic perspectives in the global environment
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Handbook of the economics of marketing ; Volume 1
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Knowledge and networks in a dynamic economy : Festschrift in honor of Åke E. Andersson ; with 25 tables
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1
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1
Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
1
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Labour in Turkey : economic, political and social perspectives
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
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Marketing cases from emerging markets
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
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Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Neue Ansätze in Markenforschung und Markenführung
1
New empirical industrial organization & the food system
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Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
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Perspektiven der Kommunikationspolitik
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ECONIS (ZBW)
55
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1
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
2
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
3
On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan
- In:
Trademarks and their role in innovation, …
,
(pp. 93-96)
.
2021
Persistent link: https://www.econbiz.de/10012597130
Saved in:
4
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
5
Industry 4.0: brand new world or false promise? : with a note on the evolution of machinery
Narin, Özgür
- In:
Labour in Turkey : economic, political and social …
,
(pp. 247-278)
.
2020
Persistent link: https://www.econbiz.de/10012385168
Saved in:
6
The economics of brands and branding
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Moorthy, Sridhar
-
2019
Persistent link: https://www.econbiz.de/10012112777
Saved in:
7
Can stochastic availability predict private label shares? : modelling approach and preliminary results
Shen, Yutian
;
Cadeaux, Jack
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 161-167)
.
2018
Persistent link: https://www.econbiz.de/10013277508
Saved in:
8
Kolkata Knight Riders : developing a brand identity
Roy, Sanjit Kumar
;
Chakraborti, Rajdeep
- In:
Marketing cases from emerging markets
,
(pp. 67-80)
.
2014
Persistent link: https://www.econbiz.de/10010188846
Saved in:
9
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 139-155)
.
2013
Persistent link: https://www.econbiz.de/10010199657
Saved in:
10
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
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