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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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Target selection and optimal mail strategy in direct marketing
Jonker, Jedid-Jah Jan
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2002
Persistent link: https://www.econbiz.de/10013265160
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