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ECONIS (ZBW)
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Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
Saved in:
2
Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
Saved in:
3
Service intermediaries: a theoretical modeling framework with an application to travel agents
Morgan, Michael S.
;
Trivedi, Minakshi
- In:
Journal of modelling in management
2
(
2007
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003502944
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