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Social marketing and behaviour change : models, theory and applications
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Marketing
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Nonprofit-Organisationen und gesellschaftliche Entwicklung : Spannungsfeld zwischen Mission und Ökonomie; 5. Colloquium der NPO-Forscher im deutschsprachigen Raum; Johannes-Kepler-Universität Linz, 17. - 19. April 2002; eine Dokumentation
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Marketing strategies for the social good
Peña, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
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2
Die menschliche Natur "schubsen" : moralökonomisches Anreizmanagement in der Behavioral Business Ethics
Schramm, Michael
-
2015
Persistent link: https://www.econbiz.de/10010482913
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3
Social change models in
social
marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
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4
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
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5
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
6
Theories and their uses in
social
marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 7-14)
.
2014
Persistent link: https://www.econbiz.de/10010477319
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7
Relationship marketing and
social
marketing
Marques, Susana
;
Domegan, Christine
- In:
The SAGE handbook of social marketing
,
(pp. 44-60)
.
2011
Persistent link: https://www.econbiz.de/10009380710
Saved in:
8
Social
marketing
: a way of responsibility
Gupta, Juhi
- In:
Social responsibility of business enterprises
,
(pp. 353-363)
.
2009
Persistent link: https://www.econbiz.de/10003810016
Saved in:
9
Social
Marketing
Bruhn, Manfred
-
2007
Persistent link: https://www.econbiz.de/10003433134
Saved in:
10
Online-Kommunikation als Instrument des Beziehungsmanagements karitativer NPOs
Viest, Oliver
- In:
Nonprofit-Organisationen und gesellschaftliche …
,
(pp. 287-298)
.
2002
Persistent link: https://www.econbiz.de/10001747324
Saved in:
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