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Search: institution:"Institut für Marktorientierte Unternehmensführung Mannheim"
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ECONIS (ZBW)
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Customer Acquisition Excellence : systematisches Management der Neukundengewinnung
Homburg, Christian
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Fargel, Tim
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2007
Persistent link: https://www.econbiz.de/10003410397
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Preismanagement im B2B-Bereich : was Pricing Profis anders machen
Homburg, Christian
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Jensen, Ove
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Schuppar, Björn
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2005
Persistent link: https://www.econbiz.de/10013430130
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