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Handbook of pricing research in marketing
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ECONIS (ZBW)
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Willingness to pay : measurement and managerial implications
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Handbook of pricing research in marketing
,
(pp. 37-60)
.
2009
Persistent link: https://www.econbiz.de/10003819663
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Marketing strategy and uncertainty
Jagpal, Sharan
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1999
Persistent link: https://www.econbiz.de/10000653960
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