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Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
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An alternative view of citation patterns of quantitative literature cited by business and economic researchers
Tahai, Alireza
- In:
The journal of economic education
27
(
1996
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10001204151
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