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Search: subject:"slogan"
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Slogan
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International journal of business and economics
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1
The neural basis of the unattended processing of destination-
slogan
consistency
Ma, Qingguo
;
Cheng, Lu
;
Qiu, Wenwei
;
Wang, Jingqiang
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548496
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2
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
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