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~subject:"Third-person perception"
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Third-person perception
Advertising effects
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Brand communities
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Cinsel içerikli reklamlar
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Consumer behaviour
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Konsumentenverhalten
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Perception
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Satın alma niyeti
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Sexuality
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Sexualität
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Utilitarianism
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Utilitarismus
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Volkswagen Beetle
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Wahrnehmung
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Werbewirkung
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accommodation sharing
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attitude toward sexual stimuli
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car sharing
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hedonic and utilitarian products
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interpersonal trust
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pet sharing
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purchase intention
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sexual appeals
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sharing economy
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social customers
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Basil, Michael
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Ekici, Nezahat
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Erdogan, Bayram Zafer
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Journal of international consumer marketing
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The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
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