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MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING
Horvat, Duro
;
Trojak, Natasa
- In:
Interdisciplinary Management Research
6
(
2010
),
pp. 95-110
business consumption. This shift is being accomplished through actual
marketing
trends
, first of all through client orientation …
Persistent link: https://www.econbiz.de/10010850700
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