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~subject:"Transaktionskosten"
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Transaktionskosten
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Ghosh, Mrinal K.
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ECONIS (ZBW)
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Contracting to (dis)incentivize? : an integrative transaction-cost approach on how contracts govern specific investments
Lo, Desmond
;
Zanarone, Giorgio
;
Ghosh, Mrinal K.
- In:
Strategic management journal
43
(
2022
)
8
,
pp. 1528-1555
Persistent link: https://www.econbiz.de/10013288222
Saved in:
2
Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
Ghosh, Mrinal K.
;
John, George
- In:
Handbook of business-to-business marketing
,
(pp. 54-72)
.
2012
Persistent link: https://www.econbiz.de/10009500202
Saved in:
3
Price formats for branded components in industrial markets : an integration of transaction cost economics and the resource-based view
Lo, Desmond
;
Frias, Kellilynn M.
;
Ghosh, Mrinal K.
- In:
Organization science : a journal of the Institute for …
23
(
2012
)
5
,
pp. 1282-1297
Persistent link: https://www.econbiz.de/10009657457
Saved in:
4
Contract specificity and its performance implications
Mooi, Erik A.
;
Ghosh, Mrinal K.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003995126
Saved in:
5
Governance value analysis and marketing strategy
Ghosh, Mrinal K.
;
John, George
-
2009
Persistent link: https://www.econbiz.de/10003836034
Saved in:
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