Benito-Osorio, Diana; Colino, Alberto; Guerras Martín, … - In: Business research quarterly : BRQ 23 (2020) 2, pp. 91-106
This study explores both the individual impact of geographical diversification and its effect combined with product … between geographical diversification and performance. The findings also indicate that while related product diversification … positively enhances the performance of those SMEs engaged in geographical diversification (albeit not indefinitely), unrelated …