Oh, Jong‐Chul; Yoon, Sung‐Joon; Park, Byung‐il - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 305-327
Purpose – The purpose of this paper is to examine the characteristics of e‐shopping malls by using Kano's two … satisfaction and technological characteristics that are essential for the use of e‐shopping malls, to provide important strategic …‐dimensional quality model to determine the characteristics of e‐shopping malls, whereas Study 2 analyzes the relationship among e‐shopping …