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ECONIS (ZBW)
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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
2
The influence of salesperson depression, low performance, and emotional exhaustion on negative organizational deviance
Amyx, Douglas
;
Jarrell, Larry
- In:
Journal of managerial issues : JMI
28
(
2016
)
3/4
,
pp. 127-144
Persistent link: https://www.econbiz.de/10011592967
Saved in:
3
A cross-generational comparison of motivational factors in a sales career among Gen-X and Gen-Y college students
Bristow, Denny
;
Amyx, Douglas
;
Castleberry, Stephen Bryon
; …
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
1
,
pp. 77-85
Persistent link: https://www.econbiz.de/10008856943
Saved in:
4
Source credibility in attorney advertisements
Amyx, Douglas
;
Bristow, Dennis
;
Robb, Jeffrey
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003900842
Saved in:
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