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B-to-B-Marketing
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Anderson, James C.
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Anderson, Kent P.
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Kumar, Nirmalya
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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R / Rand Corporation
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ECONIS (ZBW)
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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10003451805
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2
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
3
The long-run marginal costs of energy
Anderson, Kent P.
;
DeHaven, James C.
-
1975
Persistent link: https://www.econbiz.de/10002303871
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