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AMS review : official publication of the Academy of Marketing Science
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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2
Effects of social bonding in business-to-business relationships
Schakett, Tammy
;
Flaschner, Alan
;
Gao, Tao Tony
; …
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
4
,
pp. 264-280
Persistent link: https://www.econbiz.de/10009492515
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