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Search: person:"Arora, Anshu Saxena"
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USA
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
8
Social Web
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Social web
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Werbung
8
Internet marketing
7
Online-Marketing
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Brand management
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Lieferkette
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Markenführung
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Supply chain
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Globalisierung
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Innovation
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Internationales Marketing
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Welt
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World
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Advertising effects
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Brand image
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Designation of origin
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Emerging economies
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Herkunftsbezeichnung
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Markenimage
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United States
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Werbewirkung
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Ambient advertising
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Collaboration
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Corporate Social Responsibility
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Corporate social responsibility
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Developed vs emerging economies
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Firm performance
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Globalization
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Inherent dramatic surprise
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Innovation management
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Arora, Anshu
3
Wu, Jun
3
Arora, Amit
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Bradford, Shalonda
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Brown, Ulysses J., III.
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Burks, Melody
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Choi, Hae Y.
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Leseane, Reginald
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International business realisms : globalizing locally responsive and internationally connected business disciplines
2
International journal of emerging markets
1
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ECONIS (ZBW)
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Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun
;
Arora, Anshu
;
Arora, Amit
- In:
International journal of emerging markets
11
(
2016
)
2
,
pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
Saved in:
2
The "Global Logistics and International Business 2.0" curriculum internationalization experience
Arora, Anshu
;
Wu, Jun
;
Niranjan, Suman
;
Leseane, Reginald
; …
- In:
International business realisms : globalizing locally …
,
(pp. 1-17)
.
2013
Persistent link: https://www.econbiz.de/10011417999
Saved in:
3
Drops in the glass : the influence of alcohol advertising on young adults
Burks, Melody
;
Brown, Ulysses J., III.
;
Wu, Jun
;
Arora, …
- In:
International business realisms : globalizing locally …
,
(pp. 90-105)
.
2013
Persistent link: https://www.econbiz.de/10011418005
Saved in:
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