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USA
Brand management
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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International marketing
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Internationales Marketing
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influence
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performance
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structural equation models
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Cote, Joseph A.
3
Henderson, Pamela W.
2
Cote, Jane
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Siew Meng Leong
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Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Designing positively evaluated logos
Henderson, Pamela W.
;
Cote, Joseph A.
-
1996
Persistent link: https://www.econbiz.de/10000957394
Saved in:
2
Designing recognizable logos
Henderson, Pamela W.
;
Cote, Joseph A.
-
1996
Persistent link: https://www.econbiz.de/10000957432
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3
Assessing the influence of Journal of consumer research : a citation analysis
Cote, Joseph A.
- In:
Journal of consumer research : JCR ; an …
18
(
1991
)
3
,
pp. 402-410
Persistent link: https://www.econbiz.de/10001118937
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