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Consumer behaviour
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Attention restoration theory
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Commercial friendships
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Consumer culture theory
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Group nepotism theory
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Retail discounts
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Beziehungsmarketing
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Consumer identification
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Allan, Jeffrey
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The journal of consumer marketing
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Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary
;
Massiah, Carolyn
;
Allan, Jeffrey
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
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