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Search: person:"Pentina, Iryna"
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USA
Consumer behaviour
16
Konsumentenverhalten
15
United States
10
Social Web
7
Social web
7
Internet marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile payment
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
TAM
3
Werbewirkung
3
Werbung
3
Aesthetics
2
Age group
2
Agro-food marketing
2
Altersgruppe
2
Brand
2
Brand management
2
Chirurgie
2
Distribution channel
2
Einzelhandel
2
Electronic money
2
Elektronisches Geld
2
Internet
2
Markenartikel
2
Markenführung
2
Organic and alternative foods
2
Packaging
2
Retail trade
2
Risiko
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Article
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English
10
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Pentina, Iryna
10
Koh, Anthony C.
2
Taylor, David G.
2
Basmanova, Oksana
1
Guilloux, Véronique
1
Hasty, Ronald W.
1
Le, Thuong T.
1
Micu, Anca Cristina
1
Spears, Nancy
1
Sun, Qin
1
Taylor, David
1
Voelker, Troy A.
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Published in...
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International journal of internet marketing and advertising : IJIMA
3
Journal of customer behaviour
2
Cases on innovations in educational marketing : transnational and technological strategies
1
Journal of consumer behaviour : an international research review
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
The journal of product & brand management
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ECONIS (ZBW)
10
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1
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
3
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
4
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
5
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
6
Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna
;
Guilloux, Véronique
- In:
Cases on innovations in educational marketing : …
,
(pp. 183-195)
.
2011
Persistent link: https://www.econbiz.de/10009406212
Saved in:
7
Reasons behind body art adoption : what motivates young adults to acquire tattoos?
Pentina, Iryna
;
Spears, Nancy
- In:
Journal of customer behaviour
10
(
2011
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10009231293
Saved in:
8
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
9
Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna
;
Hasty, Ronald W.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
Saved in:
10
The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna
;
Taylor, David G.
;
Voelker, Troy A.
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
Saved in:
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