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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
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