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Search: subject:"Regulatory Focus Theory"
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ECONIS (ZBW)
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Unpacking the relationship between sales control and salesperson performance : a regulatory fit perspective
Katsikeas, Constantine S.
;
Auh, Seigyoung
;
Spyropoulou, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011850409
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2
"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
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3
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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