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ECONIS (ZBW)
23
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1
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
2
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
3
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
4
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
5
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
6
The impact of atmospheric scent and music-retail consistency on consumers in a retail or service environment
Vaccaro, Valerie L.
;
Yucetepe, Veysel
; …
- In:
Journal of international business and economics : JIBE
9
(
2009
)
4
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003928277
Saved in:
7
Does nonprofit status signal quality?
Malani, Anup
;
David, Guy
- In:
The journal of legal studies
37
(
2008
)
2/1
,
pp. 551-576
Persistent link: https://www.econbiz.de/10003769716
Saved in:
8
Die Nutzung von Online-Netzwerken in der Marktkommunikation
Pfeiffer, Markus
-
1996
Persistent link: https://www.econbiz.de/10013428684
Saved in:
9
Monopolists that advertise with recyclable free samples : beware of professors selling gifts
Bremmer, Dale S.
- In:
Southern economic journal
59
(
1993
)
4
,
pp. 803-807
Persistent link: https://www.econbiz.de/10001143381
Saved in:
10
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
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