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Testing near-rationality using detailed survey data
Bryan, Michael R.
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2005
Persistent link: https://www.econbiz.de/10013445908
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Behavioral
Targeting
: Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung
Kopp, Gisela
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2014
Persistent link: https://www.econbiz.de/10010383463
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