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~subject:"Umweltmanagement"
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Search: subject:"Green brand image"
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Umweltmanagement
Brand image
18
Consumer behaviour
18
Konsumentenverhalten
18
Markenimage
18
Environmental consciousness
16
Sustainable product
16
Umweltbewusstsein
16
Öko-Produkt
16
Brand management
12
Green marketing
12
Markenführung
12
green brand image
12
Öko-Marketing
12
Green brand image
8
Environmental management
6
green brand equity
5
Brand
4
Markenartikel
4
green trust
4
Advertising effects
3
Confidence
3
Nachhaltige Entwicklung
3
Sustainable development
3
Taiwan
3
Vertrauen
3
Werbewirkung
3
green satisfaction
3
Beziehungsmarketing
2
Brand credibility
2
Brand quality
2
Green brand equity
2
Green brand loyalty
2
Green brand perceive value
2
Green perceived risk
2
Relationship marketing
2
Self-expressive benefits
2
Structural equation modeling
2
Utilitarian benefits
2
green marketing
2
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English
6
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Akram, Umair
1
Bang Nguyen Viet
1
Bilal, Muhammad
1
Byun, Jaemun
1
Chen, Ying-Rong
1
Chen, Yu-Shan
1
Cho, Byung-Kwan
1
Doni Purnama Alamsyah
1
Hameed, Irfan
1
Huang, A.-Fen
1
Kim, Hyelin
1
Kim, Seontaik
1
Kim, Sungeun
1
Lavuri, Rambabu
1
Lee, Yong-Ki
1
Muhammed, Hayder Alhadey Ahmed
1
Park, Jeong-Yeol
1
Topcuoglu, Esra
1
Ur Rahman, Saleem
1
Wang, Ting-Yu
1
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Journal of hospitality marketing & management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Business strategy and the environment
1
Journal of travel and tourism marketing
1
Total quality management & business excellence
1
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ECONIS (ZBW)
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
3
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
4
Green message strategies and
green
brand
image
in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
5
Greenwash and green purchase behaviour : the mediation of
green
brand
image
and green brand loyalty
Chen, Yu-Shan
;
Huang, A.-Fen
;
Wang, Ting-Yu
;
Chen, Ying-Rong
- In:
Total quality management & business excellence
31
(
2020
)
2
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012256588
Saved in:
6
Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah
;
Muhammed, Hayder Alhadey Ahmed
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012106929
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