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~subject:"Uncertainty"
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Search: person:"Horen, Femke van"
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Uncertainty
Consumer behaviour
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Horen, Femke van
3
Grinstein, Amir
1
Mussweiler, Thomas
1
Pieters, Rik
1
Wal, Arianne J. van der
1
Wänke, Michaela
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International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
2
Temporal myopia in sustainable behavior under uncertainty
Wal, Arianne J. van der
;
Horen, Femke van
;
Grinstein, Amir
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10011943223
Saved in:
3
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
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