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~subject:"Unilever PLC <London>"
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Unilever PLC <London>
Consumer goods industry
6
Konsumgüterindustrie
6
Multinationales Unternehmen
6
Transnational corporation
6
Brand management
4
Markenführung
4
Lieferantenmanagement
3
Supplier relationship management
3
Business history
2
Competition
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Handelsmarke
2
Lieferkette
2
Store brand
2
Strategic management
2
Strategisches Management
2
Supply chain
2
Unternehmensgeschichte
2
Western Europe
2
Westeuropa
2
Wettbewerb
2
1950-
1
1957-1990
1
Ausländische Tochtergesellschaft
1
Corporate Governance
1
Corporate governance
1
Cosmetics industry
1
Ernährungsindustrie
1
European integration
1
Europäische Integration
1
Fair trade
1
Fairer Handel
1
Firm growth
1
Firm performance
1
Food industry
1
Foreign subsidiary
1
Geschichte
1
Geschichte 1965-1990
1
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Aufsatz im Buch
6
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5
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5
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English
11
German
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Miskell, Peter
4
Jones, Geoffrey
3
Fehling, Tina
1
Mello, Renato Cotta de
1
Mizera, Sue
1
Poret, Sylvaine
1
Robles, Fernando
1
Smith, W. Steve
1
Thorne, Lesly
1
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Trademarks, brands, and competitiveness
2
Business history review
1
Corporate Social Responsibility : from compliance to opportunity?
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Journal of business strategy
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
MNCs in India : issues and challenges
1
The economic history review : a journal of economic and social history
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The journal of brand management : an international journal
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ECONIS (ZBW)
12
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1
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
2
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
3
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
4
Mainstreaming fair trade : a discussion through the Lipton Tea case
Poret, Sylvaine
- In:
Corporate Social Responsibility : from compliance to …
,
(pp. 189-206)
.
2010
Persistent link: https://www.econbiz.de/10008648165
Saved in:
5
Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 352-370)
.
2010
Persistent link: https://www.econbiz.de/10003925034
Saved in:
6
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
7
Vitality in business : executing a new strategy at Unilever
Smith, W. Steve
- In:
Journal of business strategy
30
(
2009
)
4
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003882128
Saved in:
8
Unilever in India: in search of growth
In:
MNCs in India : issues and challenges
,
(pp. 170-186)
.
2006
Persistent link: https://www.econbiz.de/10003733201
Saved in:
9
European integration and corporate restructuring : the strategy of Unilever, c. 1957 - c. 1990
Jones, Geoffrey
;
Miskell, Peter
- In:
The economic history review : a journal of economic and …
58
(
2005
)
1
,
pp. 113-139
Persistent link: https://www.econbiz.de/10002768332
Saved in:
10
Renewing Unilever : transformation and tradition
Jones, Geoffrey
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002956597
Saved in:
1
2
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