Diane Cassidy, Tracy; van Schijndel, Hannah - In: Journal of Fashion Marketing and Management: An … 15 (2011) 2, pp. 163-177
Purpose – The purpose of this paper is to investigate the influence that marketing has on teenagers and their development of identity and question the ethical implications of this influence. It aims to explore the extrinsic identity and the intrinsic identity using Erikson's model of identity...