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~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Magazin"
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Search: subject_exact:"Werbewirtschaft"
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Werbewirtschaft
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5
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Marketing's hidden figures : black women leaders in advertising
Davis, Judy Foster
- In:
The Routledge companion to marketing and feminism
,
(pp. 45-58)
.
2022
Persistent link: https://www.econbiz.de/10014474310
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2
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
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3
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
4
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
5
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
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6
T3 and under : a workplace childcare programme and a family-friendly workplace
Gaddis, Gay
- In:
Overcoming challenges to gender equality in the …
,
(pp. 56-66)
.
2016
Persistent link: https://www.econbiz.de/10011569342
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7
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
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8
The ghosts of Mad Men : race and gender inequality inside American advertising agencies
Boulton, Christopher
- In:
The Routledge companion to advertising and promotional …
,
(pp. 252-266)
.
2013
Persistent link: https://www.econbiz.de/10010197561
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9
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
10
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
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