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~subject:"United States"
~type_genre:"Multi-volume publication"
~type_genre:"Nachschlagewerk"
~type_genre:"Sammelwerk"
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Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003846393
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003676945
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3
Encyclopedia of major marketing campaigns ; Vol. 2
Riggs, Thomas
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003410117
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