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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
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1997
Persistent link: https://www.econbiz.de/10000960570
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The second victory : the Marshall Plan and the postwar revival of Europe
Donovan, Robert J.
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1987
Persistent link: https://www.econbiz.de/10013537255
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