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United States
Data envelopment analysis
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Marketing
4
Consumer behaviour
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Data-Envelopment-Analyse
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Konsumentenverhalten
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Benchmarking
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Brand image
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Conjoint analysis
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Hotellerie
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International market entry
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Taiwan
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Two-stage model
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USA
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Unternehmenserfolg
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conjoint analysis
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country analysis
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country of origin
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market entry mode
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product country image
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Aktiengesellschaft
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Asians
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Asiaten
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Betriebliches Umfeld
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Betriebswirtschaftsstudium
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Brand mind share
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Ho, Foo Nin
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Shocker, Allan D.
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Wong, Jared
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Yip, Yewmun
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Handbook of research on ethnic and intra-cultural marketing
1
Managerial finance
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ECONIS (ZBW)
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Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
Saved in:
2
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
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