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United States
Brand management
6
Consumer behaviour
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Markenführung
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Markenimage
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Markenpolitik
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USA
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English
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Holt, Douglas B.
3
Thompson, Craig J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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2
Man-of-action heroes : how the American ideology of manhood structures men's consumption
Holt, Douglas B.
;
Thompson, Craig J.
-
2003
Persistent link: https://www.econbiz.de/10001764909
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3
How consumers consume : a typology of consumption practices
Holt, Douglas B.
- In:
Journal of consumer research : JCR ; an …
22
(
1995
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001185378
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