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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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When mental simulation hinders behavior : the effects of process-oriented thinking on decision difficulty and performance
Thompson, Debora Viana
;
Hamilton, Rebecca W.
;
Petrova, …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003919296
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