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Beziehungsmarketing
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Customer information use
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Customer knowledge management
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Cross-functional cooperation
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Korhonen-Sande, Silja
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Sande, Jon Bingen
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Industrial marketing management : the international journal for industrial and high-tech firms
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Getting the most out of cross-functional cooperation : internal structural change as a trigger for
customer
information
use
Korhonen-Sande, Silja
;
Sande, Jon Bingen
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1394-1406
Persistent link: https://www.econbiz.de/10010473298
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