Singh, Khimendra; Venkataraman, Sriram; Grewal, Rajdeep - 2022
Adverse events, such as product recalls, transcend business-to-business (B2B) secondary markets (i.e., used product … (auto dealers in our setting), the authors exploit the quasi-natural exogenous timing of recalls to quantify heterogeneous … contingent on the product segment. Non-recalled products that belong to the same segment as the recalled product experience a …