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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004929488
Saved in:
3
Hoopla : a book about Crispin Porter + Bogusky
Berger, Warren
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004888052
Saved in:
4
The big lie : the truth about advertising
Anderson, Chuck
-
2002
Persistent link: https://www.econbiz.de/10004778859
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