de Almeida, Alberto Ribeiro; Carls, Suelen - In: IIC - International Review of Intellectual Property and … 52 (2021) 4, pp. 444-467
This article discusses the transformation of a distinctive trade sign into a generic term. Any distinctive trade sign carries this risk, primarily if it benefits from a high level of reputation or prestige, and the product identified is unique in the market. This is probably the most critical...