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~subject:"Unternehmen"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Unternehmen
Virales Marketing
Customer acquisition
92
Kundengewinnung
88
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
19
Konsumentenverhalten
19
customer acquisition
18
Customer value
14
Kundenwert
14
Deutschland
13
Germany
13
USA
13
United States
13
Marketing management
12
Marketingmanagement
12
Customer satisfaction
11
Kundenzufriedenheit
11
Internet marketing
10
Online-Marketing
10
Customer retention
7
E-commerce
7
Electronic Commerce
7
Takeover
7
Theorie
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Theory
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customer retention
7
Übernahme
7
Dienstleistungsqualität
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Service quality
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Social Web
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Social web
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B-to-B-Marketing
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Business-to-business marketing
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Online retailing
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Online-Handel
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Bayón, Tomás
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Chintagunta, Pradeep K.
1
Kumar, V.
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Lang, Peter Günter
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Leone, Robert P.
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Manchanda, Punjeet
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Nam, Sungjoon
1
Petersen, J. Andrew
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Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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2
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
3
Neukundengewinnung durch Website- und Suchmaschinenoptimierung, dargestellt am Beispiel der iROI-Strategie entwickelt von Sanjay Sauldie
Lang, Peter Günter
-
2010
Persistent link: https://www.econbiz.de/10003909720
Saved in:
4
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.
;
Bayón, Tomás
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
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