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~subject:"Unternehmensdienstleistung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Commentary"
~type_genre:"Graue Literatur"
~type_genre:"Ratgeber"
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Search: subject:"B-to-B-Marketing"
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Unternehmensdienstleistung
B-to-B-Marketing
272
Business-to-business marketing
272
Lieferantenmanagement
83
Supplier relationship management
83
Deutschland
64
Theorie
64
Theory
64
Germany
63
Business-to-Business-Marketing
58
Marketingmanagement
41
Marketing management
38
Beziehungsmarketing
35
Relationship marketing
35
Investitionsgütermarketing
28
Bundling strategy
24
Leistungsbündel
24
Marketing
24
Electronic Commerce
21
E-commerce
20
Physical distribution
19
Vertrieb
19
Preismanagement
18
Pricing strategy
18
Innovation management
16
Innovationsmanagement
16
Beschaffung
15
Brand management
14
Markenführung
14
Procurement
14
Verkauf
14
Business network
13
USA
13
United States
13
Unternehmensnetzwerk
13
Investitionsgüterindustrie
12
Strategisches Management
12
Erfolgsfaktor
11
Success factor
11
Strategic management
10
Inter-firm cooperation
9
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1
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1
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Book / Working Paper
8
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Collection of articles of several authors
Commentary
Graue Literatur
Ratgeber
Article in journal
42
Aufsatz in Zeitschrift
42
Hochschulschrift
7
Thesis
6
Aufsatz im Buch
5
Book section
5
Case study
4
Fallstudie
4
Non-commercial literature
4
Guidebook
3
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
Working Paper
2
Advisory report
1
Aufsatzsammlung
1
Conference paper
1
Gutachten
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
All
English
5
German
3
Author
All
Doerr, John E.
2
Schultz, Mike
2
Banholzer, Volker Markus
1
Frederiksen, Lee W.
1
Jacob, Frank
1
Kroth, Marcus
1
Lakotta, Jan
1
Martínez Onaindía, Carlos
1
Resnick, Brian
1
Walsh, Gianfranco
1
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Capgemini Invent <Firma>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Fraunhofer-Gesellschaft
1
IDEA Consult & SPI
1
International Data Corporation <New York, NY>
1
Karlsruher Institut für Technologie
1
Nesta
1
Technopolis Group
1
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Published in...
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ESCP-EAP working paper
1
IKOM working paper
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Source
All
ECONIS (ZBW)
8
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1
Advanced technologies for industry : B2B platforms : monitoring B2B industrial digital platforms in Europe
International Data Corporation <New York, NY>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012250599
Saved in:
2
Fachjournalismus als Dienstleistung für die Entscheidungsgesellschaft : B2B-Zielgruppen als Rezipienten von Innovations- und Technikjournalismus
Banholzer, Volker Markus
-
2020
Persistent link: https://www.econbiz.de/10012877721
Saved in:
3
Wettbewerbsintensität bei Preisdifferenzierung und Ex-post-Information : ein Fall von "Mutual Forbearance" auf B2B-Kontraktmärkten mit Wechselkosten
Kroth, Marcus
-
2015
Persistent link: https://www.econbiz.de/10011416678
Saved in:
4
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
;
Frederiksen, Lee W.
-
2013
-
Second edition
Persistent link: https://www.econbiz.de/10009769355
Saved in:
5
Designing B2B brands : lessons from Deloitte and 195000 brand managers
Martínez Onaindía, Carlos
;
Resnick, Brian
-
2013
Persistent link: https://www.econbiz.de/10009742072
Saved in:
6
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
Walsh, Gianfranco
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10012875623
Saved in:
7
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike
;
Doerr, John E.
-
2009
Persistent link: https://www.econbiz.de/10003815701
Saved in:
8
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
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