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~subject:"Unternehmensdienstleistung"
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Unternehmensdienstleistung
B-to-B-Marketing
3,457
Business-to-business marketing
3,454
Lieferantenmanagement
1,557
Supplier relationship management
1,557
Relationship marketing
771
Beziehungsmarketing
769
Business-to-Business-Marketing
574
Marketingmanagement
459
Marketing management
446
Electronic Commerce
431
E-commerce
377
Deutschland
357
Germany
348
Theory
333
Theorie
331
Verkauf
283
Selling
275
Brand management
273
Markenführung
273
Salespeople
260
Verkaufspersonal
260
Marketing
234
Consumer behaviour
209
Konsumentenverhalten
209
Business network
190
Unternehmensnetzwerk
190
Social Web
187
Social web
187
Online-Marketing
171
B2B
168
Value creation
166
Betriebliche Wertschöpfung
165
Customer satisfaction
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Internet marketing
159
Customer value
147
Kundenwert
147
Innovation
142
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Undetermined
23
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7
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Article
47
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20
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42
Aufsatz in Zeitschrift
42
Hochschulschrift
7
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6
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5
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5
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4
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Graue Literatur
4
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1
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1
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English
53
German
14
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Casidy, Riza
3
Kowalkowski, Christian
3
Schultz, Mike
3
Ulaga, Wolfgang
3
Brozovic, Danilo
2
Doerr, John E.
2
Hallikas, Jukka
2
Holmlund, Maria
2
Kittinger, Alexander
2
Nordin, Fredrik
2
Nyadzayo, Munyaradzi W.
2
Schmitz, Christian
2
Ahlers, Michael
1
Alam, Ian
1
Alavi, Sascha
1
Ali, Shameem
1
Aspara, Jaakko
1
Athanasopoulou, Pinelopi
1
Banholzer, Volker Markus
1
Bardauskaite, Indre
1
Bauer, Stephan
1
Benoit, Sabine
1
Bharadwaj, Sundar G.
1
Biermann, Thomas
1
Biggemann, Sergio
1
Bonamigo, Andrei
1
Borchardt, Miriam
1
Boßow-Thies, Silvia
1
Brennan, Louis
1
Brown, Brian
1
Brüggemann, Felix
1
Bösser, Tom
1
Chennamaneni, Pavan Rao
1
Classen, Moritz
1
Cousins, Paul D.
1
Davies, John
1
Deb, Madhurima
1
Desernot, Christina
1
Doerr, John E
1
Dulluri, Sandeep
1
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Capgemini Invent <Firma>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Fraunhofer-Gesellschaft
1
IDEA Consult & SPI
1
International Data Corporation <New York, NY>
1
Karlsruher Institut für Technologie
1
Nesta
1
Technopolis Group
1
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Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of business & industrial marketing
9
Journal of business-to-business marketing
3
The journal of services marketing
3
Journal of service management
2
Journal of service research
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Context and semantics for knowledge management : technologies for personal productivity
1
ESCP-EAP working paper
1
Entwicklungen des Investitionsgütermarketing
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Gabler Rresearch
1
Gabler-Edition Wissenschaft / Integrierte Logistik und Unternehmensführung
1
IKOM working paper
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
International journal of integrated supply management : IJISM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services technology and management : IJSTM
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of purchasing and supply management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Report / Marketing Science Institute
1
Schriften zur Marktökonomie
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
South Asian journal of business studies
1
SpringerLink / Bücher
1
Technology analysis & strategic management
1
Wettbewerb und Regulierung von Märkten und Unternehmen
1
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ECONIS (ZBW)
67
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
3
Servitization in business ecosystem : a systematic review and implications for business-to-business servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
4
Advanced technologies for industry : B2B platforms : monitoring B2B industrial digital platforms in Europe
International Data Corporation <New York, NY>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012250599
Saved in:
5
Multi-homing in B2B services : a psychological perspective
Manchanda, Mohit
;
Deb, Madhurima
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2116-2140
Persistent link: https://www.econbiz.de/10013455384
Saved in:
6
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
7
Can B2B firms benefit from competitors' advertising? : a dynamic business environment perspective on an emerging communication form
Guenther, Peter
;
Guenther, Miriam
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 252-265
Persistent link: https://www.econbiz.de/10013259070
Saved in:
8
A model for lead conversions through cold calling in startup B2B services firms in India : a sense-making derivation
Raj, Abishek Santhosh
;
Shagirbasha, Shameem
;
Madhan, Kumar
- In:
South Asian journal of business studies
11
(
2022
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10013373024
Saved in:
9
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
10
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
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