Prasad, Marasini Durga; Yoon, Seong No; Lee, Donhee - In: Global business and finance review 27 (2022) 5, pp. 1-16
competitive advantages and create value by implementing the digital servitization business model. In addition, firms can … understand the opportunities and challenges of digital servitization and prepare themselves before implementing the business … model. Research limitations/implications: Digital servitization model was proposed to analyze a single pizza company but a …