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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing
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Betriebliche Kennzahl
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Farris, Paul W.
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Boyd, D. Eric
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Farley, John U.
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Hildebrandt, Lutz
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Moore, Michael J.
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Roberts, Keith
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The profit impact of marketing strategy project : retrospect and prospects
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ECONIS (ZBW)
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
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2
PIMS and COMPUSTAT data : different horses for the same course?
Boyd, D. Eric
;
Farris, Paul W.
;
Hildebrandt, Lutz
- In:
The profit impact of marketing strategy project : …
,
(pp. 41-72)
.
2009
Persistent link: https://www.econbiz.de/10003927231
Saved in:
3
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
Saved in:
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