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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
8
Kundenzufriedenheit
8
Deutschland
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Germany
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Verbraucherverhalten
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Brand image
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Einzelhandel
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Markenimage
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Retail trade
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Theorie
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Theory
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Brand management
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Dienstleistungsqualität
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Erfolgsfaktor
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Firm performance
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Luxury goods
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Luxusgüter
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Markenführung
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New product development
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Produktentwicklung
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Retail assortment
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Service quality
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Sortiment
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Success factor
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Advertising effects
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Arbeitszufriedenheit
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Cause-Related Marketing
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Hoyer, Wayne D.
3
Homburg, Christian
2
Wieseke, Jan
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Ernst, Holger
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Krafft, Manfred
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Krieger, Katrin
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Journal of marketing
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Journal of the Academy of Marketing Science
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
2
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
3
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
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