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~subject:"Utilitarianism"
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Search: subject:"Hedonic/utilitarian"
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hedonic/utilitarian consumption
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International journal of advertising : the review of marketing communications
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
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2
The intersection of hedonic and utilitarian values on integrated-social media retailers
Sagala, Gaffar Hafiz
;
Sumiyana
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 505-530
Persistent link: https://www.econbiz.de/10012199481
Saved in:
3
Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.
;
Knight, Dee K.
;
Pookulangara, Sanjukta
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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